TU is a groundbreaking brand designed to house a range of innovative communication services. TU enables Telefónica to serve consumers directly, through its operating businesses (O2, Movistar, Vivo), and for the first time, expand into markets where it has no network presence.

The first product under the TU brand is TU Me, a free global communications app that simplifies connections by consolidating calls, texts, photos, and more into a single timeline. TU Me offers effortless navigation and searchability, redefining how users interact with their communication history.

A Modern BrandWorld

Telefónica developed a comprehensive BrandWorld for TU, including bespoke typefaces, pictograms, and a dynamic colour system to support future product launches. TU’s branding reflects a digital-first approach, evolving beyond static visuals into interactive and experiential design elements.

TU Me is now available for free download on the Apple App Store, positioning Telefónica as a leader in digital communication innovation while expanding its global reach and setting a new standard for modern branding.

In collaboration with SomeOne.